Top 80+ Solved Personal Selling and Relationship Management MCQ Questions Answer
Q. Which theory is also known as “Situation Response Theory”?
a. AIDAS theory
b. Buying formula theory of selling
c. Behavioral equation theory
d. Right set of circumstances theory
Q. ___________________ reduces risk because they prove the benefits of the product.
a. Demonstration
b. Guarantees
c. Trail orders
d. Reference selling
Q. For making advertisement s more effective, the manufacturers improve ____________and launch new products.
a. Existing products
b. Advertisement style
c. Marketing channel
d. Sponsors
Q. It is advisable to use ____________________ as a source of advertising.
a. Social media
b. Email
c. Radio
d. Television
Q. Selecting time, choosing media types, deciding on reach of frequency and media vehiclefor advertisements are part of
a. Media strategy
b. Media execution
c. Selecting media
d. Measuring communication
Q. To introduce the new products to world of consumers is the main goal of
a. Entertainment
b. Advertising
c. Boost the sales
d. Online marketing
Q. Advertisement through radio was very popular till the middle of last century because of _______________.
a. Its effectiveness
b. More popular than newspaper
c. Mass reach
d. Cost of advertisement
Q. Advertising creates employment as it increases the volume of sales and___________
a. Production
b. Marketing
c. Promotion
d. Personal selling
Q. Lower costs, greater global advertising coordination consistent worldwide image are the ______________________ of international marketing decision.
a. Standardization drawbacks
b. Advertisement regulations
c. Standardization benefits
d. Typical responses