Top 50+ Solved Media Research MCQ Questions Answer
Q. The most immediate step of market research is
a. Advertising
b. Setting target audience
c. Effective media planning
d. All of these
Q. Which of the following best suits for 'Action Research?
a. It is an applied research
b. It is an quantitative research
c. It is a survey research
d. It is a population research
Q. What is the full form for IRS?
a. Internal Revenue Service
b. Indian Readership Survey
c. International Readership Survey
d. Individualised Research Study
Q. Which of the following is not a tyoe if sampling used in structured observation?
a. Focal Sampling
b. Scan Sampling
c. Emotional Sampling
d. Behavior Sampling
Q. Suppose you are doing a survey in which sample quality ans precision are at utmost importance, and you need to ask some critical open-ended questions. Which survey mode would work best?
a. Face-to-face Interview
b. Telephone Interview
c. Mail Questionnaire
d. Mixed mode combining telephone interviews with a mailed questionnaire
Q. Planning a survey involves 2 concurrent activities: one, Construction of the survey instrument and which is the second?
a. Selection of the sample
b. Selection of the survey mode
c. Coding of variables
d. Selection of the survey design
Q. Which of the following is not something a researcher will have to consider when thinking about their sample size?
a. Time and Cost
b. No Responses
c. Length of Questionnaire
d. Heterogeneity of population
Q. Research is a:
a. Tool for delve deep in quest of truth
b. Phenomenon comprising of predefined processes
c. Boom to society
d. All of the above
Q. Which of the following is the first step in starting the research process?
a. Searching sources of information to locate problem.
b. Survey of related literature
c. Identification of problem
d. Searching for solutions to the problem
Q. Which country after India has the highest sample size in readership Survey
a. a) France
b. b) Brazil
c. c) Germany
d. d) Finland
Q. In National Readership Survey, what is the minimum age to participate in a survey
a. a) 10 Years
b. b) 11 Years
c. c) 12 Years
d. d) 13 Years
Q. Research can be used in the fields of
a. Education
b. Economics
c. Administrator
d. All of the above
Q. Research problem is selected from the stand point of?
a. Researcher's interest
b. Financial support
c. Social relevance
d. Availbility of relevant literature