Top 50+ Solved Media Research MCQ Questions Answer
Q. Which of the following is a problem assciated with survey research
a. The problem of objectivity
b. The problem of 'going naïve'
c. The problem of omission
d. The problem of robustness
Q. What is an observation Schedule?
a. A set of explicit rule sfor assigning behavior to categories
b. A timetable of days on which you plan to carry out your observation
c. A lost of questions to ask your interviewees
d. A way of testing for measurement validity
Q. What is the full form for TRP?
a. TAM Rating Programme
b. Television Rating Point
c. Television Research Point
d. Target Rating Point
Q. Preliminary data collection is a part of-
a. Descriptive Research
b. Exploratory Research
c. Applied Research
d. ExplanatoryResearch
Q. The most important advantage of sampling method of data collection is-
a. Increase accuracy
b. The only method of data collection
c. Saves time
d. Easy to handle the data
Q. Which form of data below can usually be obtained more quickly and at a lower cost than the others?
a. Survey Research
b. Secondary Data
c. Primary Data
d. Online Marketing Research
Q. Which method could a marketing researcher use to obtain information that people are unwilling or unable to provide?
a. Observational Research
b. Focus Groups
c. Personal Interviews
d. Questionnaires
Q. Which is the most common method to conduct aweb survey?
a. Email Survey
b. SMS Survey
c. Social Media Integration
d. All of the above
Q. The objective of research should be:
a. Providing new information
b. Pushing back ignorance and baseless nations
c. Both A&B
d. None of these
Q. Which amongst the following is an advantage of Web Survey?
a. Faster medium to Reach Target Audience
b. Data Reliability
c. Population Selection
d. Easy Cooperation
Q. Conducting surveys is the most common method of generating
a. Qualitative Data
b. Primary Data
c. Secondary Data
d. None of the above
Q. Census method of research is which type of method?
a. Qualitative
b. Quantitative
c. Biased
d. All of the above
Q. A research hypothesis can take either
a. Declarative form
b. Null form
c. Question form
d. All of the above
Q. Media Research is related to
a. Primary-data collection
b. Secondary-data collection
c. Copy-testing technique
d. Raw data and facts