Top 550+ Solved E-Commerce MCQ Questions Answer
Q. Payment systems via the internet include
a. Cyber cash
b. First virtual
c. Both (a) and (b)
d. None of the above
Q. ………………………cards directly transfer funds from consumers bank account to themerchant’s
a. Debit
b. Credit
c. Both (a) and (b)
d. None of the above
Q. Credit cards ……………. convenient for making small purchases
a. Are
b. Are not
c. Both (a) and (b)
d. None of the above
Q. ACH is
a. Acid consistency house
b. Automated clearing house
c. Automated consistency house
d. None of the above
Q. Google.com is an example of a:
a. Destination site
b. Portal
c. Search engine
d. None of the above
Q. Currency used in e-business transactions around the world
a. Dollars
b. Rupees
c. None of the above
d. All the above
Q. What items are traded in e-business
a. Consumer durables
b. Pharmaceutical products
c. Industrial goods
d. All the above
Q. Once segments have been identified, organizations need to define how best to position their online services relative to competitors according to four main variables: product quality, service quality, and fulfillment time. Which variable is missing?
a. After sales service
b. Brand perception
c. Customer value
d. Price
Q. What could be an implication for an organization if an e-business strategy is not clearlydefined?
a. Clear direction of e-business strategy
b. Effective integration of e-business at a technical level
c. Greater opportunities from evaluation of opportunities
d. None of the above are applicable
Q. Before developing any type of strategy, a management team needs to agree the process they will follow for generating and then implementing the strategy. A framework that gives a logical sequence to follow to ensure inclusion of all key activities of an ebusiness strategic development is generally known as:
a. An E-channel strategy
b. E- business stratification process
c. A strategy process model
d. Multi-channel e-business strategy
Q. The approach by which applications of internal and external electronic communications can support and influence strategy is a definition of:
a. Corporate Strategy
b. E-channel strategy
c. E-business strategy
d. E-business responsibility
Q. A(n) __________ is a private corporate network that uses standard Internet protocolsand interfaces.
a. ethernet
b. extranet
c. local area network
d. intranet
Q. When measuring the effectiveness on an online advertisement, the __________ is the percentage of visitors to a page who click on an advertisement.
a. click ratio
b. click rate
c. click-through rate
d. hit ratio
Q. RACE is a practical framework to help marketers manage and improve the commercial value gained from digital marketing. The term stands for Reach, Act, C, Engage. What does 'C' refer to?
a. Collaborate
b. Collect
c. Consolidate
d. Convert