Top 550+ Solved E-Commerce MCQ Questions Answer

From 181 to 195 of 516

Q. Which of the following is part of the four main types of e-commerce?

a. B2B

b. B2C

c. C2B

d. All of the mentioned

  • d. All of the mentioned

Q. Reverse logistics is required because

a. Goods are defective

b. Goods are unsold

c. The customers simply change

d. All of the above

  • d. All of the above

Q. The purpose of supply chain management is

a. provide customer

b. improve quality of a product

c. integrating supply and demand

d. increase production

  • c. integrating supply and demand

Q. Barriers to entry into an industry are likely to be high if:

a. Switching costs are low

b. Differentiation is low

c. Requirement for economies of

d. Access to distribution

  • c. Requirement for economies of

Q. Which of the following examines information passing through switches,hubs, or routers?

a. Key logger

b. Packet sniffer

c. Log analysis tools

d. Screen captures

  • b. Packet sniffer

Q. Which products are people most likely to be more uncomfortable buyingon the Internet?

a. Books

b. Furniture

c. Movies

d. All of the above

  • b. Furniture

Q. Which products are people most likely to be comfortable buying on theInternet?

a. Books

b. PCs

c. CDs

d. All of the above

  • d. All of the above

Q. Digital products are best suited for B2C e-commerce because they:

a. Are commodity like products

b. Can be mass-customised and personalised

c. Can be delivered at the time of purchase

d. All of the above

  • d. All of the above

Q. All of the following are techniques B2C e-commerce companies use toattract customers, except

a. Registering with search engines

b. Viral marketing

c. Online ads

d. Virtual marketing

  • d. Virtual marketing

Q. E-commerce involves

a. marketing

b. advertising

c. warehousing

d. all of the above

  • d. all of the above

Q. Which term represents a count of the number of people who visit onesite, click on an ad, and are taken to the site of the advertiser?

a. Affiliate programs

b. Click-through

c. Spam

d. All of the above

  • b. Click-through

Q. What is the percentage of customers who visit a Web site and actuallybuy something called?

a. Affiliate programs

b. Click-through

c. Spam

d. Conversion rate

  • d. Conversion rate
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