Top 150+ Solved Creativity and Design skills MCQ Questions Answer
Q. A…………………….rhythm occurs when the intervals between the elements, and oftenthe elements themselves, are similar in size or length.
a. regular
b. flowing
c. progressive
d. none of the above
Q. A ………… rhythm gives a sense of movement, and is often more organic in nature.
a. regular
b. flowing
c. progressive
d. none of the above
Q. Which of the following is not an example of persuasive advertising:
a. Persuading customers to receive a sales call
b. Encouraging the customer to purchase now
c. Building brand preference
d. Explaining how the product works
Q. Advertising that is set in small type and arranged according to categories or interests
a. Display ads
b. Classified ads
c. Testimonial ads
d. Banner ads
Q. The most common form of outdoor advertising is
a. Stadium advertising
b. Advertising on taxis
c. Advertising on bus backs
d. Billboard advertising
Q. Which of the following statements about the Internet as an advertising medium is true?
a. The Internet provides audio and video capabilities
b. Ads are black and white.
c. Internet ads are similar to print ads in that they offer only a visual message.
d. Internet advertising is the most effective form of advertising
Q. AAAA stands for,
a. American Agency for Advertising and Awareness
b. American Association of Advertising Agencies
c. Association of Advertising Agencies in America
d. American Advertising Agencies’ Association
Q. ‘Art’ in advertisement implies,
a. The whole visual presentation
b. The traditional or modern art forms used in an advertisement
c. Graphics and animations used in an advertisement
d. The ambience created to present an idea through an advertisement
Q. Three common advertising appeals include
a. Objectivity, timeliness and frequency
b. Fear, sex, and humour
c. Guilt, ego and enrichment
d. Possessiveness, pride and social status
Q. Which of the following is usually NOT an area of responsibility for people who work inan advertising agency?
a. Research
b. Creativity
c. Printing
d. Buying
Q. DAVP stands for:
a. Dictionary of Advertising and Visual Publicity
b. Directorate of Advertising and Visual Publicity
c. Directory of Advertising and Visual Publicity
d. Directory of Advanced and Vital Publicity
Q. U. S. P.(Unique Selling Proposition) means:
a. A product that can sell
b. A feature similar to that of the competitor’s product/band
c. A feature present only in one product/brand
d. A feature that can not be altered
Q. Writing text for advertisements is called:
a. Ad writing
b. Art Production
c. Illustration
d. Copy writing