Top 50+ Solved Agency Management MCQ Questions Answer
Q. How are the various elements of TV commercial brought together ?
a. Bay Layout
b. In a script
c. By colouring
d. By designing
Q. What should be included in marketing brief ?
a. SWOT analysis
b. Market analysis
c. Marketing brief objectives
d. Likes and dislikes of consumers
Q. Why is marketing audit conducted ?
a. For target market
b. To execute plan
c. To do SWOT analysis
d. To understand demand in market
Q. What elements are included in marketing strategy ?
a. Repositioning
b. Positioning
c. Pricing strategies
d. Targeting
Q. What element is important in conviction stage of buying behavior ?
a. To create awareness in minds of people
b. To deal with emotional appeal
c. To finally buy the product
d. To get knowledge about product
Q. On what basis market feasibility study is done ?
a. Based on project cost
b. Future demand
c. Based on competition
d. Based on investment
Q. What elements are included in direct cost ?
a. Media bills
b. Maintenance cost
c. Electricity bills
d. Office rent
Q. How to develop your business with new clients ?
a. Advertising
b. By enhancing Image and reputation
c. Word of mouth publicity
d. Using marketing skills
Q. To whom are marketing efforts directed in pull strategy ?
a. Consumer
b. Client
c. Manufacturer
d. Retailer and dealer