Top 50+ Solved Agency Management MCQ Questions Answer
Q. Who started first Advertising Agency ?
a. David Ogilvy
b. Palmer
c. Thomas J Barratt
d. Edward Bernays
Q. What are the different functions which advertising agency performs ?
a. Attracting clients
b. Economic growth
c. Gaining clients
d. SWOT Analysis
Q. What kind of services are provided by agency ?
a. Creating message
b. Communication
c. Brand building
d. Outdoor publicity
Q. In GAP model the gap between consumer expectation and management perception occur due to?
a. Role conflict
b. Over promising
c. Lack of Market Research
d. Lack of team spirit
Q. What is the problem in service industry ?
a. Touching product
b. Tasting product
c. Tangibility
d. Standardization
Q. In client-agency relationship what is pre-relationship stage ?
a. Setting rule
b. Period after hiring agency
c. Period before hiring agency
d. Reality test
Q. What attributes are important to be account planner along with being open minded ?
a. Leadership Quality
b. Research skills
c. Marketing skills
d. Pitching skills
Q. What is the last step in account planning process ?
a. Pre-testing
b. Market research
c. Tracking the ad performance
d. Communication
Q. What is consequence in means-end chain ?
a. Advertising brands
b. Benefits consumer receive
c. Features
d. Beliefs
Q. In digital advertising how to convey display advertising ?
a. SEM
b. SEO
c. HTML
d. Using text and logos
Q. What is the most important feature in post prodcution process ?
a. Editing
b. Talent arrangements
c. Bidding
d. Casting
Q. Television is suited to which advertising appeal ?
a. Only rational appeal
b. Ony emotional appeal
c. Both rational and emotional appeal
d. Comedy appeal
Q. Marketing audit is conducted to analyse which factors ?
a. SWOT analysis
b. Likes and dislikes of consumers
c. Market opportunity analysis
d. Internal environment analysis
Q. What are the important steps in postproduction process ?
a. Location
b. Editing
c. Night shoots
d. Bidding