Q. General Electric has classified its businesses into strategic business units.
a. 42
b. 45
c. 49
d. None of the above
Q. SBU (strategic business unit) is a unit that is usually responsible for its ownbudgeting, new product decisions, hiring decisions, and price setting.
a. Semi-autonomous
b. Autonomous
c. Non-autonomous
d. None of the above
Q. The purpose of identifying company's strategic business unit is:
a. Developing separate strategies
b. Assign appropriate funding
c. Both a & b
d. All of above are false
Q. The BCG's Growth Share matrix uses and of market growth ascriteria to make investment decisions.
a. Relative market share and quarterly rate
b. Relative market share and annual rate
c. Absolute market share and annual rate
d. Absolute market share and quarterly rate
Q. Opportunities to achieve further growth within current businesses are:
a. Intensive Opportunities
b. Integrative Opportunities
c. Diversification Opportunities
d. None of the above
Q. Opportunities to build or acquire businesses that are related to current businesses:
a. Intensive Opportunities
b. Integrative Opportunities
c. Diversification Opportunities
d. None of the above
Q. The useful framework for detecting new is called a "product-market expansion grid"
a. Intensive opportunities
b. Integrative opportunities
c. Diversification opportunities
d. None of the above
Q. Under ----------- approach of implementation strategies are moving from bottom to upward.
a. Commander approach
b. Organisational change approach
c. Collaborative approach
d. Crescive approach
Q. The most complex structure of Strategic organisation is:
a. Functional
b. Transnational
c. Matrix
d. Divisional
Q. Hofer’s Product matrix is also known as:
a. GE Matrix
b. BCG Matrix
c. TOWS matrix
d. Market Evaluation Matrix
Q. A firm successfully implementing a differentiation strategy would expect:
a. customers to be sensitive to price increases.
b. to charge premium prices.
Q. A differentiation strategy provides products that customers perceive as having:
a. acceptable features.
b. features of little value relative to the value provided by the low-cost leader's product.
c. features for which the customer will pay a low price.
d. features that are non-standardized for which they are willing to pay a premium.
Q. When implementing a focus strategy, the firm seeks:
a. to be the lowest cost producer in an industry.
b. to offer products with unique features for which customers will pay a premium.
c. to avoid being stuck in the middle.
d. to serve the specialized needs of a market segment.
Q. SCM Stands for ----------
a. Suppler-Customer and Money
b. Supply Chain Management
c. Supplier and Customer Management
d. Sales Cost Management.