Top 80+ Solved Journalistic Practices MCQ Questions Answer
Q. A strategy of indirectlyadvertising products like liquor and tobacco, ads of such arebanned
a. surrogate advertising
b. transit advertising
c. billboard advertising
d. lobbying
Q. Which of the following is not an element of print ad-copy?
a. company logo
b. body copy
c. picture
d. byline
Q. Main text in print advertisement which explains about the brand or product
a. baseline
b. subhead
c. body copy
d. headline
Q. Consistent attempt to influence decisions and policies of government is called
a. protesting
b. lobbying
c. propaganda
d. marketing
Q. A new window with full of adsappearing in front of website is called
a. banner ad
b. flash ad
c. floating ad
d. pop-up ad
Q. Advertising puffery is
a. cigarette advertisements
b. print advertisement without any text
c. exaggerated claims in the ad
d. an advertising agency
Q. Advertising content in a form of news article or an editorial content is called
a. brochure
b. advertorial
c. flyer
d. body copy
Q. The book Public Opinion is written by
a. ivy lee
b. walter lippmann
c. sigmund freud
d. edward bernays
Q. The price paid by an online advertiser to the publisher for a single click on the ad iscalled
a. cost per click
b. click through rate
c. gross rating point
d. impression
Q. Copyright is for
a. a kind of newspaper ownership
b. perfect copying
c. claim of a copywriter
d. a kind of intellectual property